The AM Shift Studio / Logo design
BakeRoots
A visual identity inspired by the Beqaa Valley’s sunset, agricultural fields, and connection to the land.
- Series / Practice
- Brand identity
- Format
- Logo design
- Portfolio
- Logo collection
- Design
- Georgio Abi Mansour
The story behind the work
A sense of place, in a mark.
- Logo design
- Beqaa Valley
- Cultural identity
The BakeRoots logo brings the sun and the lines of the Beqaa’s fields into a typographic identity. Deep green and warm orange connect the mark to landscape and agricultural heritage.
The collection explores full-name arrangements and compact .BR monograms, with contrasting colour options for different applications.
Selected artwork
One identity. Different expressions.
