The AM Shift Studio / Identity & billboard design
BrandOut
A bold monogram and a question-led billboard campaign built around “Real brands. Unreal deals.”
- Series / Practice
- Brand identity & campaign
- Format
- Identity & billboard design
- Portfolio
- Identity & campaign
- Design
- Georgio Abi Mansour
The story behind the work
Real brands. A clear voice.
- Visual identity
- Campaign copy
- Outdoor advertising
BrandOut’s visual identity pairs a black-and-teal “bo” monogram with a simple retail promise: real brands, unreal deals.
The billboard series turns that promise into direct questions about style, access, and value. Repeated typography, a restrained palette, and the brand signature connect the campaign across ten layouts.
Selected artwork
The billboard series.
